Strategery

The marks of a smart campaign:

President Bush’s political team is orchestrating a vastly larger advertising campaign than thought possible under federal law, taking control of millions in Republican Party funds simply by inserting the phrase “our leaders in Congress” in selected commercials.

The GOP strategy had gone unnoticed for weeks by Sen. John Kerry and the Democrats, who now may abandon their own less-cost-efficient approach to advertising.

For those not privy to presidential humor, when asked for one word to describe his presidency, Will Farrell (playing president Bush on SNL) answers, "Strategery."